In collaboration with the photo art directors, I developed the original graphic concept for the campaign, inspired by the 2024 revival of wide-leg pants and jeans. The idea celebrated the “wide” trend not only in silhouette but also in inclusivity—spotlighting confidence, comfort, and diversity. The concept was well-received and praised for its strong visual identity and balance of fashion-forward energy with approachable style, though the final campaign ultimately moved in a different graphic direction.